Headshot of Sean Baenen Group President, Director, and Managing Partner for NorthRock Partners

Sean Baenen

Sean is responsible for the delivery of NorthRock’s Personal Office® globally across all lines of business. With more than three decades as an executive, entrepreneur, and investor, he works to marry the fluid organizational intelligence required in a startup environment with the tailored “client first” service culture of our comprehensive asset management and advice businesses.

Prior to joining NorthRock, Sean was a long-time entrepreneur in Silicon Valley with a successful track record in the FinTech and professional sports industries. This followed work with some of the world’s most-known consumer financial sponsors (KKR, Friedman, Fleisher & Lowe, TPG and L Catterton) as an advisor, executive, and professional investor. His experience included helping lead the successful growth turnaround of ClearChoice Holdings and serving as a principal investor/founding executive of Virtue Labs, LLC.

From 2007-2011, Sean ran all front-end operations for Guthy|Renker ($2B consumer products firm) as Chief Operating Officer. He began his career in 1992 with Andersen Consulting, joining his first start up in 1999 as the sixteenth employee of Oxygen Media.

In addition to serving as NorthRock Partners’ Group President, he is also the firm’s Managing Partner, a corporate Director and Vice Chairman of Foundation X – NorthRock’s 501(c)(3) grantmaking organization.