Headshot of John Wiitala Senior Client Service Associate for NorthRock Partners

John Wiitala, CFP®, BFA™

As an Associate Advisor at NorthRock Partners, John works closely with clients to deliver strategic financial advice and comprehensive planning services. With a background in hockey, John has developed a strong rapport with NHL players and their families, offering a deep understanding of the unique financial challenges faced by professional athletes.

John supports a broad range of clients, including business owners, executives, professional athletes, and affluent families, helping them manage complex financial situations with tailored solutions. John’s ability to connect with clients on both a personal and professional level is key to fostering trust and building long-term relationships.

By working alongside NorthRock advisors and advice teams, John helps provide a Personal Office® experience, where clients feel supported in every aspect of their financial lives. His approach centers on providing clarity and actionable insights that allow clients to make confident, informed decisions about their financial futures.