Headshot of Jared Lorts Vice President of Advice and Delivery for NorthRock Partners

Jared Lorts

As the Vice President of Advice & Delivery, Jared is responsible for strategic development and execution of the NorthRock client experience, including the leadership & business development of our financial advisors and clients service teams. In addition, he partners with the internal advice and operations teams across the firm to deliver NorthRock’s Personal Office®, and consistently drive industry leading innovation.

Jared brings over 17 years of experience in sales, marketing, technology, and client experience focused in the financial industry. Prior to joining NorthRock, he led strategy and execution of client acquisition, retention, and experience at Ameriprise Financial. In this role he led corporate change & innovation and worked directly with top advisor teams across the country to build successful client-centric businesses and create high performing teams.