Headshot of Peter Hoff Advisor for NorthRock Partners Alexandria Minnesota

Peter Hoff

Through the Personal Office® model, Peter Hoff provides comprehensive financial guidance to individuals and families throughout Alexandria, the Twin Cities metro area, and the broader Midwest. With a focus on retirees and those nearing retirement, Peter is skilled at helping families navigate life transitions. His expertise extends to assisting with final expense policies, estate settlements, and generational wealth transfers, ensuring that financial legacies are preserved with care. Peter also serves employees and retirees from Douglas Machine and 3M locations in the Alexandria area, delivering tailored financial solutions that align with their unique needs.

Peter consistently delivers an elevated Personal Office experience to his clients. He values building long-term relationships through honesty and integrity, while gaining the trust of each family he works with.

Professional & Community Involvement

Peter enjoys spending quality time with his family and lives in Ashby, Minnesota, with his wife, Heidi, and two sons, Miles and Matson. He is an active influence in his community in many capacities, including serving on the Public School Board and City Council and as County Commissioner. He also currently sits on the board of directors for Prime West Health and Park Region Telephone / Ottertail Telecom.