Headshot of Erika Pedraza NorthRock Partners San Francisco Employee

Erika Pedraza, CFP®, APMA™

As an Associate Advisor at NorthRock Partners, Erika plays a key role in helping clients navigate the complexities of their financial lives. By dedicating herself to understanding each client’s unique situation, Erika works alongside NorthRock advisors and advice teams to provide strategic guidance in investment management, estate planning, tax strategies, and financial decision-making. With a focus on client-centered service, Erika helps clients align their finances with their values, empowering them to improve financial decision-making and behavior, capitalize on opportunities, and reduce financial stress.

Erika’s approach is grounded in a commitment to transparency and clarity, working to bring comprehensive financial planning into focus. Whether assisting individuals, families, or business owners, she helps clients develop customized financial strategies that promote long-term success, mitigate risks, and create a strong foundation for future financial independence. By providing holistic advice and leveraging the Personal Office® experience, Erika strives to help clients feel confident and supported in their financial decisions.