Headshot of Allain Roy President of NRX Hockey for NorthRock Partners

Allain Roy

A member of the 1994 silver medal Canadian Olympic team and NRX Hockey’s president, Allain Roy serves as the personal representative of clients, responsible for enhancing their professional careers as well as their life after professional sports.

A graduate of Harvard University, Allain was the goalie of Harvard’s NCAA National Championship team (1988-89), a member of the 1988-89 NCAA All-Tournament Team, an All-American finalist (1991-92) and a member of the 1993 World Championship Team. A 1989 fourth round draft pick of the Winnipeg Jets, Allain had a brief NHL callup in 1993 before joining the Canadian Olympic team. He played for Jokerit, the Finnish Elite Champions, the Saginaw Wheels and the Kapfenberg Tigers (Austrian League). He had a career .904 save percentage.

After leaving hockey, Allain became president of Crimson Marketing and Management Group, the parent company of eGroupManager, Gateway Medicard, LLC, and CMG Sports. From ’97 to ’99 Allain served as VP of Operations for the St. Louis Vipers In-Line Hockey Club, the 1999 RHI Champions.

A native of Campbellton, New Brunswick, Allain is fluent in both French and English. He resides in Las Vegas, NV.

Allain has used a combination of his extensive business and hockey knowledge to make NRX Hockey into one of the most forward thinking and fast growing agencies in the hockey world.

As a NHLPA certified agent, Allain has negotiated hundreds of contracts at all league levels worth over one billion dollars in value. As a family advisor, Allain has also assisted many families in determining individual clients’ optimal route in hockey, and life.