Financial Advice and Services That Equip You to Make the Impact You Want On The World.


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At NorthRock, we surround you with a team of experts dedicated to providing you with holistic advice. Through our Personal Office® experience, we seamlessly deliver uniquely tailored advice in investments, tax, insurance, estate, charitable giving, and more. Regardless of your stage of life or financial goals, we'll help provide you with time, clarity, and peace of mind.

We love helping incredible people do extraordinary things.

Financial and Lifestyle Advice
From a Passionate and Experienced Team

Our financial advisors bring decades of experience and expertise to all areas of life. You’ll be matched with a high-powered team who will tailor services to your unique lifestyle and specific needs, ensuring you benefit from the best possible advice.

Who We Serve

Corporate Executives

You’re focused on growing the business and creating returns for investors or shareholders. But who’s focused on making your own money stretch as far as possible and ensuring your end game is on pace? We help build and execute dynamic financial and lifestyle plans to help mitigate busy execs’ risks, maximize their wealth and realize their goals.

Business Owners & Entrepreneurs

Hard work and commitment have brought you success. But they’ve also created a constant and complex maze of business and financial decisions that, at the end of the day, are highly personal. Surround yourself with a team that supports your unique needs and simplifies your life.

Athletes & Entertainers

As an athlete or entertainer, your eyes are always on your next game, gig, or project. But who’s watching your financial health? We provide concierge-plus financial services, tax and legal guidance, lifestyle advice, relocation help and more to meet your dynamic needs.

Philanthropists

You stand for good things—but you need a partner to stand with you to scale the impact. Our specially developed Foundation X brings a multiplying effect to philanthropic goals and efforts. We bring the vision to life with more intention, focus, access, efficiency and transparency.

At Your Financial Service
Welcome to Your Personal Office®

Financial Advice

Partners in whatever brings your passion to life.

We believe in earning your trust by taking the time to get to know you—your values, priorities, passions and interests. This allows us to create a Personal Office® experience tailored to you. We help to manage all the moving pieces in your life and provide support whenever and wherever you need it.

Representative services:

  • Banking & Bill Payment
  • Investment Management
  • Legal & Estate Planning
  • Employer Benefits Planning
  • Tax Management
  • Insurance Planning
  • Charitable Giving

Investments

A personalized approach to investing.

We examine all your investments—from your retirement accounts to real estate and more—and tie them together into a comprehensive investment strategy aligned with where you want to go. Our proprietary approach identifies a unique mix of investments consistent with your values, tolerance for risk, and desired timeframe for growth. Our capital investment advisors have access to almost any type of investment on the planet, helping you invest with clarity, confidence, and purpose.

Representative services:

  • Investment Strategy & Planning
  • Complete Asset Management
  • Global Asset Allocation
  • Investment Due Diligence
  • Research & Analysis

Tax Preparation and Advice

All under one roof.

We don’t partner with tax experts; we keep them in house. Our in-house tax team works closely with you and your financial advisor to provide a seamless and stress-free tax experience. Our tax planning services transcend the annual “tax ritual,” embedding proactive tax planning and into your comprehensive financial plan. Laws and regulations change frequently, and as the tax planning and preparation becomes more complicated, you need a team that understands your complete financial position.

Representative services:

  • Investment Tax Strategies
  • Deduction Planning
  • Small Business Consulting
  • Trust & Estate Services

Corporate Executive Planning

You’ve risen through the ranks, now find a team to support you.

Hard work is the calling card of successful business owners, entrepreneurs, investors, and corporate executives. Their focus is on steering the ship, so it’s important to surround themselves with a diligent team of financial, legal, and tax experts who can support their unique needs. No matter what comes your way, we’re here to help you focus on living your best possible life during and after your career.

Representative services:

  • Executive Compensation Planning
  • Tax Preparation & Planning
  • Executive Stock Plans
  • Employer Benefits
  • Contract Review and Negotiation
  • Relocation Support
  • Investment Planning
  • Legal & Estate Planning

Legal & Estate Planning

All you need to meet laws and manage legacies.

As your success and wealth grow, so does the responsibility of protecting what you have worked so hard to gain. We understand the unique challenges faced by high-net worth individuals with substantial assets. Our team specializes in everything from legacy planning to estates and trusts and understanding legal contracts, all with a focus on financial planning and wealth management. We’ll support you in building a plan that safeguards your assets, minimizes your tax liabilities, and helps you pass on your legacy to the next generation.

Representative services:

  • General Legal Support
  • Coordinating Specialized Outside Counsel
  • Estate Planning Services & Documentation Review
  • Personalized Estate & Tax Strategy
  • Business Succession Strategy & Planning
  • Trust Services
  • Divorce Financial Planning

Philanthropy

A better way to give back. 

Our one-of-one Social Impact team provides philanthropic advisory and management services for high-net worth individuals, families, foundations and institutions with a desire for social change. Our team delivers a suite of services—from one-time consultation to full-service operation, foundation management, and everything in between. We’re a partner who can help ensure that your philanthropic efforts are impactful, meaningful to you, and aligned with your broader financial strategy.

Representative services:

  • Charitable Giving Strategies
  • Foundation Management
  • Charitable Compliance and Due Diligence
  • Charitable Giving Vehicle Recommendations
  • International Grantmaking
  • Board of Director Management
  • Partnership Development
  • Corporate Giving
  • Impact Reporting
  • Legacy Gift Planning

NorthRock at a Glance

160+

Team Members

7+

Offices Nationwide

$6B

Assets Under Management

Why NorthRock?

When we were building NorthRock, we recognized early on that our executive clients simply didn't have the time to meet with financial advisors, estate planners, tax professionals, and philanthropic organizations. Sometimes, they didn't even have time to pay their bills. So, while our competitors were working with outside teams for those services, and internally expanding their sales teams, we hired internal specialists in those areas, making them a conference room away instead of a city away. We built processes for the expertise in these teams to stay in tune with our clients' needs by default, not just when they were required. When our clients came into the office, they got updates and recommendations on their ENTIRE financial life, not just their stock portfolio.

The Personal Office® Difference

At NorthRock, we form close relationships with our clients and work to deliver personalized advice and services that equip our clients with everything they need to realize their goals and reach their potential.

Our business was built from the very beginning to meet the unique needs of our clients. NorthRock financial advisors pride themselves on understanding every area of our clients’ lives. When you partner with us, we’ll surround you with a team that helps you gain clarity in everything from your investments to taxes, insurance plans, legal and estate planning, charitable giving, and any other area of your life. We manage everything for you, giving you back one of the most valuable resources in life: time.

Our proprietary Personal Office approach moves your life forward with confidence and purpose. We help manage all the moving pieces in your professional and personal life and provide support whenever and wherever you need it. As your financial situation grows in complexity, we adapt our strategy and change the services you need. You will always have a connected team that grows next to you every step of the way.

We work to understand who you and your family are, what you hope to accomplish, and what you need to get there—customizing advice to fit your dreams and vision for the future. We examine the many facets of your life and tie them together into a comprehensive strategy that is aligned with where you want to go.

Our Leadership

Rob Nelson

CEO & Founder

Todd Moser

Lead Advisor, Personal Office® & Partner

Sean Baenen

Group President, Corporate Director & Managing Partner

Donny Braun

Advisor, Personal Office® & Partner

Sam Cari, J.D.

Chief Legal Officer & Partner

Brent Field, CFA®

Chief Investment Officer & Partner

Access to a Wide Range of Markets

With deep experience in both public and private markets, we are confident in our ability to assist you in navigating the complexities of the investment landscape. We’ll evaluate your goals, determine your risks, and help you invest with clarity, confidence, and purpose.

We'll provide:

  • Investment Strategy and Planning
  • Complete Asset Management
  • Global Asset Allocation
  • Investment Due Diligence
  • Insights & Analysis

Speak to a Personal Office® Advisor

Welcome to Your Personal Office ®

Say goodbye to managing the stress of your financial life and say hello to your new team. Surround yourself with the right people —equipping you with good advice, tailored services, and a plan anchored in your values.

Speak to a Personal Office® Advisor