Orci varius natoque penatibus et magnis
Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec vel dignissim massa. Maecenas fringilla dui sapien, at tristique tellus lacinia at. Quisque aliquam dolor ac sagittis faucibus. Suspendisse suscipit vulputate ultrices. Donec maximus aliquet faucibus. Donec ut leo sem. Suspendisse vitae neque at leo suscipit scelerisque. Duis placerat justo non cursus rhoncus. Integer sagittis, turpis sed tristique posuere, leo ligula tincidunt metus, laoreet hendrerit enim erat eget lacus. Sed sit amet diam interdum, posuere justo condimentum, ultrices sapien. Nunc viverra turpis ut commodo blandit. Nam ante sem, accumsan fermentum felis sed, viverra finibus mi. Nunc ac ligula auctor, tempus nunc et, dictum leo. Fusce felis metus, semper vitae consectetur in, congue eget orci. Sed sit amet tristique nulla.
Nullam rutrum ex in ligula luctus pellentesque. Integer vel consequat ex. Nam et mattis purus. Donec a pulvinar nunc. Interdum et malesuada fames ac ante ipsum primis in faucibus. Suspendisse tempus sem lorem, eu commodo quam lacinia et. Vestibulum eu blandit nisl. Aenean odio urna, consectetur in dignissim in, suscipit nec magna. Vivamus tristique semper suscipit. Proin mi erat, euismod a ex in, venenatis imperdiet risus.
Sed molestie eget augue at elementum. Donec condimentum volutpat libero, nec eleifend mauris. Aliquam gravida tortor ipsum, in rutrum libero scelerisque at. Suspendisse maximus malesuada nibh sed tristique. Sed ac dictum risus. Aliquam aliquam lobortis tempus. Fusce quis libero pellentesque, malesuada sem et, consectetur eros. Proin eget pretium ipsum, eu vestibulum mi. In vestibulum ex sed lorem auctor tempus.
Ut eu bibendum eros. Morbi mattis mattis ullamcorper. Proin neque nunc, semper ut ligula at, vehicula feugiat augue. Donec varius ultricies venenatis. Sed a dolor a tortor accumsan venenatis eu et nisl. Vestibulum pretium dignissim pretium. Phasellus facilisis dolor at aliquet pretium. Nunc laoreet in dolor facilisis vulputate.
Fusce fermentum mauris
Fusce fermentum mauris ut justo egestas, non commodo urna imperdiet. Maecenas posuere nisi velit, at faucibus odio auctor ut. In ante turpis, ultricies vel feugiat non, congue et justo. Sed eleifend odio eu leo commodo commodo. Aliquam feugiat et velit eget faucibus. Pellentesque posuere, tortor id cursus tincidunt, elit nulla ultrices ex, sit amet vulputate dui nisi eu nunc. Sed ut erat pellentesque, placerat lorem sed, lacinia mi. Cras sollicitudin dolor ac vestibulum interdum. Fusce lobortis vel nibh a tincidunt. Vivamus gravida pulvinar magna, et interdum lacus accumsan non. Proin vel eros aliquet, aliquam lorem quis, finibus enim. Cras a faucibus est, et tempus urna. Suspendisse ut felis tortor.
Sed vitae pharetra ligula. Vestibulum rutrum pretium leo, in aliquet mauris blandit sit amet. Maecenas maximus est ante, bibendum porttitor mauris fermentum quis. Vestibulum suscipit, felis id vulputate bibendum, magna justo luctus neque, in tempus tortor sapien eget quam. Sed dignissim, sem ut euismod sagittis, lectus ipsum vehicula lectus, eu elementum justo elit sit amet erat. Praesent viverra mauris mauris, a porta ligula sollicitudin non. Sed id est euismod, bibendum nisi ut, semper odio. Cras quis velit pellentesque, finibus tortor non, consequat libero. Nullam commodo, urna ac pulvinar convallis, libero quam tincidunt urna, quis commodo mi orci eu elit. Aenean quis ex at sem egestas egestas eu non est. Aenean dapibus felis ac nisl viverra rutrum. Ut placerat vitae nisi ac faucibus. In hac habitasse platea dictumst. Aenean mattis bibendum dictum. Ut in turpis vitae ligula viverra posuere sed ac purus.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras justo lectus, laoreet id cursus nec, consequat at tellus. Vivamus accumsan turpis id augue rutrum vestibulum. Nullam tempor ante at nunc vehicula, ut tempor dolor tristique. Fusce ultrices sem at mauris dignissim rhoncus. Donec et vulputate ipsum. Donec ac nisl ac quam molestie pretium. Donec accumsan posuere lacinia.
Nullam vitae nibh quis dui dictum tincidunt. Donec venenatis nunc at orci elementum consequat. Nullam luctus neque nulla, at porta metus lacinia ac. Ut condimentum arcu nunc, volutpat laoreet risus mattis at. Sed laoreet hendrerit libero. Donec ac aliquam nunc. Aenean euismod risus quis quam lacinia, vel finibus lectus tincidunt. Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus feugiat mauris in pharetra sodales. Maecenas auctor vel tellus at egestas. Phasellus et faucibus neque.
Quisque urna diam, rutrum at nunc eu, condimentum vestibulum eros. Maecenas lobortis massa urna, sed scelerisque magna feugiat ut. Quisque at molestie nisl. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Proin in tellus velit. Morbi elementum arcu odio, vitae rutrum ex placerat et. Sed hendrerit volutpat efficitur. Donec efficitur diam ac odio efficitur sagittis. Donec auctor egestas lectus vel accumsan. Suspendisse potenti. Fusce sed pulvinar risus, vitae dignissim diam. Nunc pellentesque turpis turpis, sed blandit ante ultricies non.
Rob Nelson
CEO & Founder
rob@northrockpartners.com
Rob Nelson is the CEO & Founder of NorthRock Partners, a premier financial and lifestyle advice firm that has consistently delivered exceptional advice and service to clients over the past three decades. Under Rob’s visionary leadership, NorthRock has grown into a trusted partner for individuals and families seeking personalized financial strategies, expert investment guidance, and long-term wealth management.
Rob founded NorthRock Partners with the goal of creating a client-centric firm where integrity, transparency, and a commitment to excellence are at the core of everything they do. He continues to lead the company with a hands-on approach, balancing strategic oversight with direct client interaction, ensuring that NorthRock’s clients receive the highest level of service and tailored solutions to meet their unique financial needs. With a focus on driving a Personal Office® experience for every client, Rob proceeds to build a growing company that serves an exceptional client list of investors, entrepreneurs, athletes, Fortune 500 corporate executives and multigenerational families around the world.
In addition to managing the firm’s day-to-day operations, Rob is deeply involved in shaping NorthRock’s overall direction and long-term vision. His ability to build strong, lasting relationships with clients, combined with his deep understanding of the markets, has been a driving force behind the firm’s success and growth over the past three decades.
Rob’s dedication to his clients, his team, and the community has earned him a reputation as a respected leader in the financial services industry. He is committed to empowering his clients to achieve financial peace of mind, navigating complexities, and creating wealth that lasts for generations.
Professional Designations and Associations
– Bachelor’s Degree in Business Administration | Bemidji State University
Professional and Community Involvement
Rob proudly serves on the boards of Foundation X, Ashby Legacy Fund, and the Arrow Giving Foundation. He is passionate about giving back by serving communities, empowering people, and supporting organizations that help others reach their full potential.
– Invited National Keynote Speaker
– Chairman of the Board of Foundation X
– Chairman of the Board and Board Member of Ashby Legacy Fund President of Arrow Giving Foundation
– National Football League Players Association (NFLA®)
– Financial Advisor Since 2012
– Taylor Foundation Board
– Schwab Advisory Board
– Financial Planning Association (FPA®) Member Since 1997
Personal Life
Rob and his wife, Lucinda, live in Minneapolis, enjoy traveling with their son, Brady, and his wife, Tracy, and spending time with family and friends.
Leadership
Shawn Jacobson
Advisor, Personal Office®
One of the things I enjoy most about working at NorthRock is the opportunity to collaborate with professionals across a variety of disciplines and learn from their expertise every day. The pace of the work and the variety of challenges create continuous opportunities for growth, making each day both engaging and rewarding. I’ve appreciated being trusted with meaningful responsibilities and supported by colleagues who are generous with their knowledge and committed to helping one another succeed. What stands out most is a culture built around talented, thoughtful people who care deeply about their work and the relationships they build along the way.
Michael Perez
Senior Financial Analyst
What stands out most to me about NorthRock is the people. Throughout my time here, I’ve built relationships with colleagues who have supported my growth, shared their knowledge, and encouraged me to continue learning. I’ve had opportunities to contribute to meaningful projects, take ownership of my work, and develop new skills in a fast-paced environment that values continuous improvement. The combination of strong relationships, professional development, and a culture that genuinely invests in its people has made NorthRock a rewarding place to build my career.
Danny McCoy
Associate, Client Service
What has stood out to me about NorthRock is its focus on combining comprehensive planning resources, technology, and collaborative expertise while maintaining strong advisor-client relationships. In my experience, the firm is intentional about providing advisors with the tools and support needed to serve clients effectively while continuing to develop professionally. I’ve had opportunities to take ownership of new ideas, work through unfamiliar challenges, and learn alongside talented colleagues. What I appreciate most is the culture of collaboration and continuous improvement; people are encouraged to contribute, share perspectives, and support one another regardless of title or tenure. I’ve built meaningful relationships across the firm and value working in an environment that emphasizes trust, accountability, and ongoing learning.
Yemaya Hanna, J.D.
Trust & Estate Strategist
One of the things that stood out to me when I joined NorthRock was how approachable and collaborative people are across the firm. I’ve had the opportunity to work alongside colleagues who are committed to continuous learning, generous with their expertise, and focused on helping one another succeed. The firm’s growth and evolving environment have created opportunities to take on new challenges while gaining exposure to a wide range of perspectives and specialties. What I appreciate most is being part of a culture that values connection, professional development, and meaningful collaboration across teams.
Erin Rogers
Advice Strategist
Even though I work remotely, I’ve always felt connected to the NorthRock team. The firm is intentional about creating opportunities to build relationships across the organization, making it easy to collaborate, learn from others, and feel included. I’ve also had the chance to broaden my experience by taking on new challenges alongside talented colleagues. That combination of connection, collaboration, and continuous learning has made NorthRock a rewarding place to grow.
Austin Righeimer, CFA, CFP®
Associate Advisor
austin.righeimer@northrockpartners.com
As an Associate Advisor, Austin’s priority is working closely with clients and their families on goals-based plans to achieve what’s most important to them. After spending his early career constructing investment portfolios for high-net-worth individuals, Austin joined NorthRock to deliver integrated advice across tax planning, investments, estate planning, and cash flow management. He’s dedicated to breaking down complex situations into digestible advice and action for clients and their families.
Professional Designations and Associations
– Bachelor of Science, Finance – Marquette University
– Chartered Financial Analyst® (CFA) – CFA Society of Chicago
– Certified Financial Planner (CFP®)
Personal Life
Austin and his wife, Katie, live in Chicago with their daughter, Ava, and their Goldendoodle, Murphy. They enjoy running, traveling, and most of all, spending time with family and friends.
Personal Office